Pick two or three plans, change any quarter's call or fine-tune its levers, and run them on the same ten worlds of Countermove's market engine. The news, the shoppers and the competitors' luck are identical for every plan, so any gap between them is the plan.
Sample world: Brightwater, a challenger in soft drinks in Europe, before Q1. Mission: The challenger. The board wants value share 4.75 points higher by Q4, with net income 12% above last year.
A
Cut price 5% in Q1, spend on activation and run deep deals all year. Tap a quarter to fine-tune its levers.
Plan A: the call for each quarter
Quarter
Price
Budget
Mix
Retailers
B
Invest in brand media, keep deals light, take 3% in Q4. Tap a quarter to fine-tune its levers.
Plan B: the call for each quarter
Quarter
Price
Budget
Mix
Retailers
C
Media into retail media and AI content, pay for shelf space. Tap a quarter to fine-tune its levers.