Countermove head to head

Teams against teams, one market.

Two to five teams run rival brands in the same market for a year. Each quarter resolves when every team has locked its call, and the results land for everyone at once. The AI runs any brand without a team.

How it runs

Create the match
The market, two to five teams, the mission and a time limit. You get a code and a private host key.
Teams join
One device per table opens the link and picks its brand and team name.
Run the quarters
Each resolves when every team has locked, when time runs out, or when you resolve it.

Create a match

Match nameUp to 40 characters. Teams see it on their join screen.

Scenario

A scenario is a hand-built year: a recession, a delisting, new rules. Every team faces the same scripted news.

What the companies sell

Where they sell

Teams

Team 1 runs Brightwater, the challenger.
Team 2 runs Halvard Cola, the market leader.
Brisa, the premium rival, is run by the AI.

Every market has three brands. A match of four or five teams adds a digital-native and a value challenger that exist only in that match, so the market splits more ways. Brands start from different places, so each team's mission is judged against its own brand's last year.

The board's missionThe challengerTake share from the market leader without giving the profit away.Profit with prideGrow profit without giving up the share price or your place in the market.Win the new shelfBecome the brand AI assistants and online shoppers pick first.

The challenger's brief fits a challenger, so the market leader plays Profit with pride. Tick "Give each team its own mission" to choose for every team.

Give each team its own mission

Time limit per quarter

With a time limit, a team that hasn't locked when time runs out repeats its last call. You can also resolve a quarter yourself from the host console.

Your matches on this device

None yet.

Matches you create here are listed here, with a link to their host console, so you can come back to them.

Running a session?

The facilitator kit has a 90-minute run of show, the setup and the debrief questions.

Teams appear under the name they choose. Countermove keeps the team and brand names and each quarter's calls and results for 30 days (see Privacy). For everyone running the same company, use a class.