Countermove Academy

One framework a week

A short framework each week for lecturers, trainers and marketers: the idea, a worked example, how to use it with a group, and a lab on the game's own market engine. Every issue is here to read.

Every issue2 so far

10 November 2026 · builds on Promotions: lift, dip and rented sharePromotions: lift, dip and rented shareDeals sell now, borrow from later and rent share by the week. Three words to take apart any promotion.
3 November 2026 · builds on Value share and volume shareValue share and volume shareTwo ways to count your slice of a market, why they part company, and which one a board should set targets on.